Citation:
Video Now: The Form, Cost, and Effect of Video Journalism.” Video Now: The Form, Cost, and Effect of Video Journalism |, towcenter.org/research/video-now-the-form-cost-and-effect-of-video-journalism/. Summary: This article discusses the history, future, and positive effects of video journalism in companies. By analyzing how multiple media organizations used this tactic to enhance storytelling, the author of this source is able to conclude that, while the concept is still in development, it has a future in the world. He says that journalists were “surprisingly candid” about how they use this technique and they revenue they earn, which, at the moment, is mainly for development (Tu). Potential Quotes: “Video Now, set out to answer three main questions: 1) How do news organizations define video 2) How do they produce video? 3) What is their return on investment?” (Tu). “None of the newspapers we visited are making any profit on their videos, and most describe themselves as in a state of investment and development.” (Tu). Assessment of Credibility: Firstly, this source is written by a professor at the Columbia University Journalism School, so she seems to be an expert about the topic. Secondly, the URL is .edu. Reflection: This article was very informative for my internships at Mountain Lake Church, PERIOD, and CummingLocal.com because it discusses a form of journalism that I had never thought about before—video journalism. With further research, I believe that I could learn more about this occupation and see if it truly is a growing market. I could think about how it fits into my essential question, as well as how it advances movements, relevant causes, and society as a whole.
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Source/Bibliography:
BRADLEY, PHIL. SOCIAL MEDIA FOR CREATIVE LIBRARIES. FACET PUBLISHING, 2017. Summary: This book and the pages I read (pp. 87-107) discusses how to effectively use social media to communicate in a business setting. It discusses platforms such as Twitter, Facebook, LinkedIn, Google, online chat rooms, blogs, Wiki, and sticky note software. It provides readers with some helpful information to enhance his/her online presence, as well as shows he/she why media is important for businesses. Potential Quotes: The golden ratio of 3-6-1 (3 pieces of your info, 6 pieces of curated content, and 1 piece of promo material) for all platforms “What can my Facebook page do for my company that my website or other social media tools cannot do?” (Bradley 94). Companies that use blogs are 97% more likely to use inbound links that are used when consumers make a purchase. Assessment/Evaluation of Source: Firstly, this source was published in 2017, which makes it extremely credible, relevant, and up to date with today’s media. Secondly, upon researching Facet Publishing (the book’s publisher), I found that they are very successful and are reliable for information; furthermore, they also have a large online presence, so they have experience in what this work discusses. Reflection: I will potentially use this source to learn more and advance my skills and work experience at PERIOD and Mountain Lake Church. As far as my final project goes, I can test and prove how well the tactics discussed in this book work in real life. Source/Bibliography:
Maciejewski, Jeffrey J. “Whom Do You Follow?” America, 19 Feb. 2015, pp. 16–18. Summary: As technology continues to better itself, so does advertising. In recent years, social media has become a powerful force in industry and society—including that of the church. Christian’s have become obsessed with the idea of getting more “likes” and retweets, when, in realty, God tells us to use these sites to glorify Him. Potential Quotes: “Social media can undermine our relationship with God as we obsess about seeking glory from one another. Yet our task is not to forsake social media or throw away our digital devices. Rather, we must use them according to our faith” (MACIEJEWSKI 18). “Yet our task is not to forsake social media or throw away our digital de- vices. Rather, we must use them according to our faith” (MACIEJEWSKI 18). “When we visit Facebook, use Twitter or engage other social media, we should focus on sharing God’s love with one another rather than focus on ourselves” (MACIEJEWSKI 18). Assessment/Evaluation of Source: This article was not only published in America, but was also written by a professor of journalism and media at a university in Omaha, Nebraska, so he knows a lot about the topic. Reflection: I will take this article in perspective at I go about my mentorship at MLC because I will realize that what I am doing is not solely to advertise events for the student ministry, but also bring glory to His name. |
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